Newspaper Club's latest project, The Printing Press, showcases the enduring appeal of print media through a self-published tabloid-style newspaper. This initiative highlights various artists, designers, and brands that reimagine traditional printing. Kaye Symington, the chief marketing officer, emphasizes the diverse voices included in the publication, connecting longstanding customers with new projects that exhibit thoughtful design. Accompanying this publication is a dynamic billboard campaign featuring real customers, enhancing the visibility of the print medium as a mindful alternative to digital communication.
"The newspaper features a mix of voices we thought other creative folks would connect with - from the record shop Drift in Totnes to the brand team at Papier..."
"There's just nothing quite like newsprint. It slows you down... A newspaper isn't trying to go viral, which is refreshing in our fast-paced digital world."
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