The article discusses the evolution of design trends from minimalism to maximalism and back to a new hybrid style for 2025, termed 'not-quite-minimalism.' This style features clean, simple designs that incorporate striking elements like bold typography and vibrant colors. Designers, such as Andy Harris and Patrick Llewellyn, emphasize that this look retains clarity and utilizes negative space while ensuring that the designs are vibrant and eye-catching. Examples from brands like Burger King and Nike illustrate this exciting transition in aesthetic preferences.
Back in December, Andy Harris, joint head of design at M&C Saatchi UK, described the aesthetic to Creative Bloq. "Simplicity and clarity combined with impactful typography and strong colour palettes; this is minimalism on acid."
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