The Odyssey of Wilson campaign cleverly utilizes the beloved volleyball character from the film Cast Away to illustrate the detrimental effects of plastic pollution in oceans. It combines innovative website design, public art, and multimedia to create an immersive experience that transforms complex scientific data into an emotionally engaging narrative. The project, driven by the Onda Azul Institute alongside Vivo, aims to advocate for urgent global attention towards ocean health ahead of the upcoming 2025 UN Ocean Conference in Nice, highlighting the lengthy degradation and ecological disasters plastics cause over centuries.
"This project is about making science human," says André Luis Esteves, director at the Rio de Janeiro-based Onda Azul Institute. "By following the journey of a simple object, we illustrate decades of invisible damage caused by plastic waste - and why it urgently needs global attention."
The Odyssey of Wilson campaign mixes immersive website design, a short film, public installations in coastal cities and live activations during sports broadcasts.
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