Eliminate cognitive bias by grounding strategic choices in extensive data and structured methods like AEM-Cube and Design Thinking. Connect directly with target customers through detailed personas, customer-journey mapping, and ethnographic research; treat employees as internal customers to prevent cultural resistance. Pilot ideas quickly with small experiments and A/B tests, define offerings clearly, and measure product-market fit, pricing, UX, and delivery. Rely on observable customer behavior over internal assumptions to validate decisions and scale only after iterative learning reduces uncertainty and exposure to failure.
Opinions expressed by Entrepreneur contributors are their own. When the pressure is on - a new market, product launch or high-stakes pivot - it's easy to rush past the steps that could have saved you from failure. Despite the volumes of books and case studies on how to make better decisions, many leaders still repeat the same mistakes. These seven steps are designed to cut through the noise and help you de-risk big decisions, no matter your industry.
Even the most innovative companies make irrational calls because they skip the hard part: eliminating bias. Groupthink, overconfidence and confirmation bias quietly sabotage good ideas - and major decisions get made based on ego instead of insight. The only real antidote? Data. And lots of it. Whether you're restructuring your team or launching a new product, let data challenge your assumptions. Use tools like the AEM-Cube for internal shifts and lean on Design Thinking for customer-facing initiatives.
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