"Jumping into digital gaming as an entrepreneur? It's... crowded, to say the least, with the rules shifting beneath your feet. Something like 4,300 active online casino licenses popped up worldwide in 2023 (so says H2 Gambling Capital, anyway). The folks who seem to be doing okay-or pulling ahead, actually-might be those focusing on smarter tech and mixing up their strategy, not just sticking to the old playbook."
"Expanding the portfolio and capturing new player segments Diversification-yes, it's a buzzword, but it's not going anywhere. Many casino operators keep tacking on sports betting, dealing in live tables, or carving out their own space for poker, all meant to attract not just new blood, but those players who stick around. In 2023, roughly 37% of gaming revenue, give or take, came from sports betting-so ignoring that side of things seems a little short-sighted."
The online gaming market is crowded with shifting rules and roughly 4,300 active online casino licenses in 2023. Operators gaining advantage emphasize smarter technology, data use, broader game menus, and occasional targeted offers to attract diverse player types. Entering newly regulated markets can unlock fresh revenue, but growth requires the right combination of tech, partners, regulatory alignment, and personalized marketing to stand out. Diversification into sports betting, live tables, and poker drives cross-selling and retention; sports betting accounted for about 37% of gaming revenue in 2023. Randomly adding games risks overwhelming users without strategic curation.
Read at London Business News | Londonlovesbusiness.com
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