"E.l.f. Beauty has been volatile over the past year, hurt by tariffs, but its growth story remains intact. The company has done a fabulous job over the past few years, driving sales and taking market share with its namesake brand in the mass cosmetics space."
"DraftKings has decided to join the competition with its own prediction offering. However, the fights over sports betting on these prediction markets are far from over, as it bypasses important state tax regulations."
E.l.f. Beauty and DraftKings are two consumer growth stocks that have experienced declines of around 50%. E.l.f. Beauty has maintained its growth trajectory despite challenges, leveraging influencer marketing and expanding its product offerings, particularly with the acquisition of Hailey Bieber's Rhode brand. DraftKings is adapting to competition from prediction markets by launching its own offerings. Both companies present potential for strong growth, making them appealing options for investors looking to capitalize on current market conditions.
Read at The Motley Fool
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