In product development, confirmation bias often undermines success, causing teams to mistakenly believe that their designs will be loved by users. This article highlights the pitfalls of this bias, particularly the concept of 'user research theater,' where teams selectively curate user feedback to support preconceived notions. Symptoms of this include ignoring negative input and leading questioning. To improve decision-making, it's crucial to break this cycle of bias. Acknowledging and addressing real user needs is essential for product managers aiming for genuine user adoption and satisfaction.
The most dangerous words in product development are: 'Our users will love this.' Confirmation bias leads product managers to ignore crucial feedback, resulting in poor user adoption.
'User research theater' refers to going through the motions of talking to users without actually being open to having your assumptions challenged; it includes cherry-picking positive feedback.
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