iion has launched a groundbreaking avatar sponsorship initiative for Chupa Chups in Roblox, named the 'Munch While Gaming' campaign. This innovative approach to in-game advertising includes branded avatar accessories and digital billboards, allowing gamers to actively engage with the Chupa Chups brand. The campaign resulted in 18,000 hours of wear time and increased brand recognition and purchase intent significantly, indicating a shift from passive to interactive advertising. iion’s platform makes it easier for brands to tap into the gaming universe effectively, fostering deeper connections with players.
This activation is a perfect example of how brands can seamlessly integrate into gaming worlds to capture attention and build authentic connections. With immersiion, our self-serve platform, we've made it effortless for brands to execute high-impact gaming activations.
The campaign generated tangible business results with a 22% increase in brand awareness and a 57% rise in purchase intent, showcasing the power of game advertising.
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