"Remember when stuffing keywords actually worked? Those days are dead. Today's on-page SEO serves one simple purpose. It tells Google what your page is about. That's it. Nothing more. You need a decent title tag. A meta description that makes sense. Headers that organize your content. Some relevant keywords sprinkled naturally throughout your text. But here's what nobody tells you. You can have perfect on-page optimization and still get buried on page 10 of Google."
"The other 60%? It's all happening off your website. Think about it. Google sees millions of pages about "best coffee makers." They all have optimized titles. They all use the right keywords. They all have proper heading structures. So how does Google decide who wins? They look at signals from the rest of the internet. Who's talking about you? Who's linking to you? How many people are specifically searching for your brand name?"
On-page SEO now functions primarily as basic site setup rather than the dominant ranking factor. It communicates a page's topic through title tags, sensible meta descriptions, organized headers, and naturally placed keywords. Approximately 40% of ranking influence comes from on-page elements while roughly 60% derives from off-page signals. Off-page factors include authority backlinks, brand mentions, and the volume of brand-specific searches. High-quality links from authoritative outlets outweigh large numbers of low-quality links. On-page optimization is necessary to be indexed and understood, but strong off-page authority typically determines visibility and placement in search results.
Read at okmagazine.com
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