"Real is the only brokerage that managed to grow so substantially in 2025 and 2024 as well, while we actually increased our pricing and increased our fees three times in the past three years. Typically, in times like these, brokerages cut fees and add a lot of concession and promotions, but we did exactly the opposite."
"reZEN consists of multiple features and products for agents, but essentially it's like an operating system for an agent business. It gives full visibility into the agent's business and finances on our platform. It's been a huge, huge driver and we keep adding more layers to reZEN."
"We have over 7,000 agents right now banking with us on the wallet. Their churn is about 80% lower compared to agents that are not on the wallet. That retention metric has helped keep revenue churn at its lowest level in five years."
"We are determined to think very long term. That means investing in technology that will give our agents an unfair advantage in the next five or 10 years. We are thinking about profitability, but at the same time, we put a lot of resources into tech development."
Real has achieved significant growth in 2024 and 2025 by focusing on providing effective tools for agents, even while increasing fees. Unlike typical brokerages that reduce fees during downturns, Real's strategy emphasizes value. The proprietary platform reZEN serves as a comprehensive operating system for agents, enhancing visibility into their business. The introduction of Real Wallet has further improved agent retention, with churn rates significantly lower for users. Real is committed to long-term investments in technology, balancing profitability with substantial tech development resources.
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