"The moment a lead arrives, your marketing campaign has succeeded. But what happens next is no longer part of the marketing campaign; it's something else entirely. For many businesses, that something else has no owner, no process and no urgency."
"Speed to lead is one of the most important drivers of conversion. If your team isn't reaching out as soon as the lead comes in, frustration sets in, intent fades away, and leads literally slip through your fingers."
Businesses often generate leads but struggle with the conversion process, leading to the 'Final Mile Problem.' This gap between interest and conversation results in wasted marketing spend. Speed to lead is crucial; responding quickly, ideally within 60 seconds, significantly boosts conversion rates. High-performing teams prioritize response time as a key performance indicator, ensuring human availability at the moment of intent and investing in the initial conversation to enhance lead conversion.
Read at Entrepreneur
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