"It may not be obvious how a nationwide learning revolution starts with a dinosaur, a competition, and a surprise midnight phone call from a teacher."
"EdTech is a multi-stakeholder field. If you can't meet the expectations of every decision-maker in the chain-district leaders, teachers, parents, and students-you won't break through."
"What looked like a nice extracurricular activity was actually a Trojan horse for platform growth."
"Once teachers saw their students enjoying the experience, they explored the rest of the platform."
Uchi.ru innovatively transformed the K-12 education landscape by introducing monthly online Olympiads in STEM and humanities, making them engaging events for students, teachers, and parents. These competitions served as a vital entry point into schools, generating leads and fostering community excitement, positioning Uchi as a mission-driven educational leader. The Olympiads not only attracted millions of participants but also encouraged further exploration of Uchi's educational platform, effectively functioning as a marketing trojan horse to increase engagement and visibility across educational stakeholders.
Read at Hackernoon
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