The article discusses the ongoing struggle within product teams and engineering leads regarding whether to adopt a product-business-led or engineering-led approach. The author emphasizes that too often, companies focus heavily on engineering without aligning technology with business objectives, leading to unlaunched products and wasted resources. By advocating for a product-led approach, the article highlights that technology should enable business goals, ensuring that engineering efforts deliver real user value rather than being just technically impressive or driven by internal motivations.
Technology must align with customer needs, serving as an enabler for business objectives. A product-led approach prevents the creation of solutions that may be technically impressive but commercially irrelevant.
Engineering must always be guided by a defined business purpose. Projects without this often turn into academic exercises, wasting time and resources that could benefit the company and its users.
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