The article emphasizes the critical role environment plays in shaping one's potential and ambitions. It argues that individuals often underestimate the impact of their surroundings on their motivation and mindset. The author shares personal experiences illustrating how being among like-minded individuals can drastically enhance one's business prospects and pricing strategies. By joining supportive networks, such as masterminds, individuals can break free from self-imposed limitations and gain inspiration to pursue greater goals. The article advises actively seeking environments that encourage growth and challenge the status quo.
Your environment is branding your brain. Every conversation, every room, every feed is shaping what you think is possible. Hang around people who settle and you'll start to shrink without noticing.
Most people don't realise their motivation problems are environmental problems. They read more books, listen to more podcasts, and try to pump themselves up. Then they go right back into the same rooms with the same people who have the same limited thinking.
When I was surrounded by other agency owners who thought charging by the hour was the only option, my company stayed small. When I joined a mastermind of entrepreneurs with different business models, I doubled my prices within a week and clients still signed.
Proximity is permission. When you see someone similar to you accomplish what you want, their success removes your excuses instantly. Your brain stops creating barriers and starts plotting paths.
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