""We are sending our supplies all over the world," Andrew Goring, manager director of Lonsdale Health, explains. "Around the UK, obviously, but also to Australia, parts of Asia, Kuwait, Iraq. ""
""Influencers, social media - that's what's pushing it," Mr Goring explains. "We've known about magnesium and its benefits for years and now, finally, it's mainstream.""
""Clever marketing schemes," Ms Jackson says, "magnesium is involved in areas people are willing to invest in: their sleep, digestion, mental health.""
Magnesium use has surged worldwide, fueling a global market worth almost $3 billion that is projected to nearly double over the next decade. A Yorkshire factory produces magnesium citrate tablets using large-scale pill-press machines and exports supplies across the UK, Australia, parts of Asia, Kuwait and Iraq. Manufacturers attribute rising sales to influencers and social media bringing long-known benefits into the mainstream. Dietitians describe much of the uptake as clever marketing and warn that supplements are not automatically necessary. Magnesium is linked to sleep, digestion and mental health, and recommended daily amounts exist, with 270 mg for women.
Read at www.bbc.com
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