Typing the Tap: Why America's Cheers Are Getting Quieter (And Healthier) - The Beer Thrillers
Briefly

As of August 2025, only 54% of U.S. adults report consuming alcohol, marking the lowest rate recorded since 1939. The decline in drinking is most pronounced among younger adults, particularly those aged 18-34, where alcohol use dropped from 59% in 2023 to 50% in 2025. Teen alcohol consumption is also at historic lows, with only 42% of 12th graders drinking in 2024, down from 75% in 1997. This shift represents significant public health improvements and indicates changing societal norms regarding alcohol and health.
Once upon a time, Americans embraced drinking like a rite of passage. But as of August 2025, just 54% of U.S. adults report drinking alcohol—the lowest rate since Gallup started tracking in 1939.
The steepest declines are happening among younger adults and teens. Among 18-34-year-olds, alcohol use dropped from 59% in 2023 to 50% in 2025.
Perhaps most striking: only 42% of 12th graders reported drinking alcohol in 2024, down from 75% in 1997.
This trend isn't just a cultural shift—it's a public health victory. About 4,000 under-21 Americans die every year from issues tied to excessive alcohol use.
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