Personalized communication is vital for healthcare providers, with 72% of patients desiring such care. Keeping protected health information secure is crucial and requires a reliable healthcare CRM that ensures HIPAA compliance while enhancing patient relationships. Santagostino implemented HubSpot Smart CRM to personalize communications effectively based on patient demographics. Unlike Electronic Health Records (EHR), which store comprehensive medical files, healthcare CRMs manage basic patient details needed for marketing and service. A comprehensive overview of various healthcare CRM software with HIPAA-compliant features, including pricing and comparisons, is essential for businesses making informed choices.
Research by global healthcare company Abbott found that 72% of patients want more personalized care, emphasizing the importance of consistent and personalized communication in healthcare.
A good healthcare CRM will protect sensitive health information while leveraging it to enhance personalized communications and foster stronger relationships with patients.
Healthcare company Santagostino utilized HubSpot Smart CRM to deliver tailored pediatric communications to parents, showcasing how CRM data combined with marketing tools can drive effective patient engagement.
While an EHR contains complete medical records, a healthcare CRM focuses on relevant patient data necessary for marketing, sales, and service teams to create a cohesive patient experience.
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