"As a staple for club fairs, Market Wednesdays, and GBMs, club stickers are flooded into the already-full hands of eager freshmen. Yet, as I've navigated my first few weeks of college, I've realized that these marketing tools have hidden meanings that can help me sort through life here at FSU. While club stickers can be gorgeous decorations for my laptop cover, they also help depict clubs in ways that words, or 30-second club pitches, can't."
"A club that uses looms and theatres to create magic and love for babies in the Intensive Care Unit (ICU), this sticker called out to me for not only appealing to my creative side, but to my sentimental tendencies as well. By using yarn and looms to create a knitted heart, this sticker encompasses the message and mission the club hopes to achieve: sending love through crafts. Bonus points for including an image of the loom, so crafters know what materials they'll be working with!"
Club stickers function as marketing tools distributed at club fairs, Market Wednesdays, and GBMs that often reach eager freshmen. Stickers serve as decorative laptop art and as concise visual signals of club identity, mission, and materials. Madhatter Knits uses images of looms and a knitted heart to communicate crafting work for NICU babies and to indicate the tools involved. FSU Libraries uses playful, bright stickers to position libraries as welcoming, social spaces rather than strictly serious study areas. CASA uses cultural references like Café Bustelo to foster belonging and evoke nostalgia for Cuban-American students.
Read at Her Campus
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