Research from King's College London indicates widespread public misperceptions about the financial standing of universities compared to famous brands like Manchester United and Greggs. A survey of 2,000 people found that many ranked Manchester United and Greggs higher in earnings than the University of Oxford, despite Oxford's financials showing it earns over £1 billion more annually. Additionally, misconceptions abound regarding the financial benefits of higher education, with over a quarter of respondents believing graduates earn less than non-graduates, contrary to evidence showing substantial lifetime earnings advantages for graduates.
Many people mistakenly believe that Manchester United and Greggs earn more than the University of Oxford, despite financial data showing Oxford outperforms them significantly.
A survey revealed that many respondents viewed sectors like aircraft manufacturing as more lucrative than higher education, which actually generates billions more in exports.
The misperception of educational institutions extends to beliefs about graduate earnings, with over 25% of respondents thinking graduates earn less than non-degree holders.
These surveys reflect societal sentiments shaped by media and conversations, rather than actual knowledge about the financial realities of higher education.
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