"Elizabeth Poindexter, executive director of communications and special projects in UNC's Office of Student Affairs, said students rely on the app for "real-time" updates on everything from bus tracking to dining hall offerings. "Nothing thrills me more than running to the dining hall to grab my own lunch and seeing a student using the app or talking to their friends about it," said Poindexter."
"She added that student feedback has allowed the app to become a multifaceted "dynamic space," featuring modules on career services and health and wellness and an up-to-date events calendar. Poindexter also said the redesigned app has proven cost-effective, saving more than $40,000 in new student and family programs by eliminating the need for duplicative services. Instead of costly printed materials, the app provides real-time agenda updates and announcements."
"The approach: Poindexter said student input came from a diverse group, including undergraduates and graduate, transfer and international students. "We really had a good spread of students who are representative of the student body at large, and they had some incredible recommendations," said Poindexter, including suggestions to "overhaul" and "refresh" the health and wellness and career services modules."
Hello Heels was relaunched during first-year orientation after a redesign driven by input from advisory boards, focus groups and surveys. Weekly page views rose from 10,000 to about 90,000 and users increased from 6,000 to roughly 37,000. Students use the app for real-time updates such as bus tracking, dining hall offerings, and an up-to-date events calendar. The app now features modules on career services and health and wellness. Student feedback guided module overhauls and improvements. The redesign eliminated duplicative services, saving more than $40,000 by replacing printed materials with real-time agenda updates and announcements, boosting engagement.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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