The Indianapolis Colts attempted to engage fans with a Minecraft-themed schedule release video, hoping to follow the trend of humor and pop culture in sports. However, their video quickly attracted controversy for using licensed content from Minecraft without permission from Microsoft and making light of a serious legal issue faced by player Tyreek Hill. Within an hour of its release, it was taken down, accompanied by an apology. This incident highlights the need for caution regarding intellectual property and sensitive subjects in promotional content.
The Indianapolis Colts posted a Minecraft-inspired video poking fun at opponents but deleted it within an hour due to intellectual property violations and an insensitive joke.
The utilization of the popular game Minecraft for the Colts' schedule release backfired when it lacked necessary permissions, leading to rapid deletion and an apology.
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