The article discusses an innovative advert by Uncommon that highlights BritBox's strengths in period, mystery, and crime genres. Each scene, crafted as a 'ta-da moment', required extensive real-time prosthetics and makeup, maintained in a single shot to enhance viewer engagement. Sam, presumably a key creative on the project, emphasizes the challenges faced during production, such as the choreographed movements of the hero actor. Ultimately, the project reflects the essence of cinematic magic and the rewards of undertaking challenging creative processes.
They needed to be the reveal of the magic trick, the 'ta-da moment', before we moved onto the next scene.
It had to be one shot and done for real too. If we'd cut away from our hero, I think the viewer would have felt cheated.
The viewer knows it was done for real, can see and feel it was done in-camera, but also fleetingly forget that they've just seen how the trick was done.
Doing it the hard way was always going to be the right way to do this idea, so that's what we did.
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