In a recent interview at the Cannes Film Festival, Charli XCX discussed the pressure she feels regarding her upcoming album following the success of 'Brat.' She expressed that she doesn't feel compelled to replicate its success, stating that her creative process was rooted in personal expression rather than market expectations. Despite the acclaim her previous album received, Charli is pragmatic about her future work, suggesting that a potential flop doesn't worry her as creativity is inherently unpredictable. Meanwhile, she is also exploring opportunities in film, including an upcoming A24 project.
I was really doing it for myself and marketing it in the way I wanted to for myself but I had no clue that people would kind of connect to it in the way that they did.
I don't really feel the pressure to create another record like Brat because [...] you can never really do the same thing twice, and my next record will probably be a flop.
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