At CinemaCon, Sony surprised audiences with the announcement of four movies centered around The Beatles, scheduled for release in April 2028. This bold strategy marks the longest wait for exhibitors to get excited about a studio's upcoming offerings. Sony continues to hype other projects, such as the delayed "Spider-Verse" sequel and a fourth live-action "Spider-Man" film. Other studios also showcased ambitious plans with numerous films lined up for 2026 and 2027, illustrating a trend toward longer marketing timelines with limited immediate content to preview.
Sony's announcement of four Beatles films, set for release in April 2028, represents a bold long-term strategy that shifts the industry’s expectations on film promotion.
CinemaCon showcased ambitious release schedules with major studios announcing films slated for 2026 and 2027, demonstrating a strategic shift in film marketing timelines.
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