A new animated series, Punky Duck, was greenlit shortly after pitching to Amazon MGM Studios. The series will use AI-generated animation enabled by an AI-powered production pipeline at Amazon. Amazon MGM Studios announced the creator of one of three AI-generated series funded through the GenAI Creators' Fund. The fund provides exclusive access to Project Nara, a collaborative workspace that combines AI production agents with traditional animation tools. Amazon repurposes AI models designed for social media creation into industry tools. The creator aims to use AI cautiously, with artists driving technology rather than technology driving artists.
"Punky Duck will feature AI-generated animation, courtesy of a new AI-powered production pipeline at Amazon. At Amazon MGM Studios' AI on the Lot conference, Gutierrez was announced as the creator of one of three AI-generated series greenlit through the studio's new GenAI Creators' Fund. The fund grants creators exclusive access to Amazon's AI production platform Project Nara, which Amazon MGM Studios created in collaboration with Amazon Web Services. The so-called "collaborative workspace" reportedly blends AI production agents with traditional animation tools, as Amazon MGM Studios' chief operating officer Albert Cheng told Variety."
""One of the biggest complaints we hear from creators is: AI will not do what you want it to do," Cheng said, adding that Amazon is repurposing AI models geared toward social media creation "into usable tools for the industry." Speaking at the conference, Gutierrez compared animating with AI to "having sex and then they hand you the baby." In other words, it lets you skip over the metaphorical pregnancy-the development, the care, the investment of time-and get straight to the product."
"Gutierrez explained his participation in the GenAI Creators Fund to Cartoon Brew, saying, "It's a big experiment for me, and I will be as cautious as possible with AI. Artists driving tech, and not the other way around, is my goal." "I've been developing thin"
#ai-generated-animation #amazon-mgm-studios #project-nara #genai-creators-fund #animation-production-pipeline
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