"InfinityVision is a certification for premium large-format auditoriums, ensuring that any certified screen meets or exceeds standards in size, sound quality, and picture brightness. This initiative aims to reassure viewers that their options for an impressive movie experience are available, especially when competing with Imax screens."
"The introduction of InfinityVision comes as Disney's Avengers: Doomsday is set to premiere alongside the third Dune movie, which has secured Imax screens. This situation highlights the need for alternative premium viewing options to attract audiences and maintain theater attendance."
"PLF screens have proven effective in enticing moviegoers to theaters, allowing cinemas to charge extra for a superior viewing experience. Theaters are leveraging the InfinityVision certification to justify higher ticket prices by emphasizing the enhanced quality of the movie experience."
Disney announced InfinityVision at CinemaCon, a certification for premium large-format auditoriums that ensures high standards in size, sound quality, and picture clarity. With 300 screens already certified globally, the initiative aims to provide reassurance to viewers amid competition for limited Imax screens. InfinityVision is part of a broader strategy to attract moviegoers to theaters, offering enhanced viewing experiences that justify higher ticket prices. The certification seeks to elevate the appeal of various existing PLF auditoriums, promoting a more immersive cinematic experience.
Read at www.theguardian.com
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