"In the last 15 months, reports about scam ads have declined by more than 50%, and so far in 2025, we've removed more than 134 million scam ads. In the first half of 2025, our teams detected and disrupted nearly 12 million accounts - across Facebook, Instagram, and WhatsApp - associated with the most adversarial and malicious scammers: criminal scam centers. We're using facial recognition technology to stop criminals that abuse images of celebrities and other public figures to lure people into scams."
"And when you also contrast these numbers against recent reports that Meta has knowingly generated around $16 billion per year from scam ads, which its system allows to run, despite it detecting questionable elements within these promotions, those figures don't actually seem as impressive in contrast. That, in the end, has led to Meta generating billions from these scam ads."
Reports about scam ads declined by more than 50% in the last 15 months. So far in 2025, more than 134 million scam ads were removed. In the first half of 2025, teams detected and disrupted nearly 12 million accounts across Facebook, Instagram, and WhatsApp associated with criminal scam centers. Facial recognition technology is being used to stop criminals who abuse images of celebrities and other public figures to lure people into scams. Recent reports indicate Meta knowingly generated around $16 billion per year from scam ads that its system allowed to run despite detecting questionable elements. Around 23% of adults globally lost money to scams in 2024, with WhatsApp and Facebook cited as leading sources, a contrast that raises questions about the practical effectiveness of platform security measures.
Read at Social Media Today
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