The article advocates for a strategic approach to patent filing that centers on a product's EBIT or operating income contribution on a country-by-country basis. By prioritizing this financial metric, businesses can assess the potential impact of patent losses on profitability and make more informed decisions. Historical context is provided through the example of Abraham Wald's work with the U.S. Army Air Corps during WWII, emphasizing the value of analyzing data that reflects entire scenarios rather than only the survivors, pushing against traditional metrics while evaluating vulnerability and profitability in patent strategy.
Wald's insight highlights that the most vulnerable areas are those showing no damage, as losses are hidden in the data from non-returning planes.
Wald proposed focusing on unscathed areas on returning aircraft, revealing a crucial strategy of analyzing what was unseen to identify real vulnerabilities.
This approach emphasizes the importance of comprehensive data analysis, ensuring that decision-making is informed by complete information rather than misleading survivor metrics.
Ultimately, Wald's framework underscores that businesses should prioritize critical revenue protection, assessing profitability impact over conventional filing metrics.
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