"Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google's 10 blue links into a business. According to Google, SerpApi ignores established law and Google's terms to scrape and resell its search engine results pages (SERPs). This is not the first action against SerpApi, but Google's decision to go after a scraper could signal a new, more aggressive stance on protecting its search data."
"Google does not provide an API for its search results, which are based on the world's largest and most comprehensive web index. That makes Google's SERPs especially valuable in the age of AI. A chatbot can't summarize web links if it can't find them, which has led companies like Perplexity to pay for SerpApi's second-hand Google data. That prompted Reddit to file a lawsuit against SerpApi and Perplexity for grabbing its data from Google results."
Google filed a lawsuit against SerpApi for scraping and reselling Google's search engine results pages, alleging violations of law and Google's terms. SerpApi and similar firms provide useful access to search results but operate in a legal gray area because Google does not offer a public API for its SERPs. Google's SERPs are highly valuable for AI systems that require link discovery, which led companies like Perplexity to purchase SerpApi's data and prompted Reddit to sue over data grabbed from Google results. Google frames the lawsuit as protecting websites' and rightsholders' choices and also as defending its commercial interests. Google uses industry-standard crawling protocols and maintains partnerships, such as with Reddit for Gemini.
Read at Ars Technica
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