HP Inc has settled a $4 million class-action lawsuit alleging deceptive pricing on its website, which included fake discounts and misleading limited-time offers. The lawsuit, initiated by Rodney Carvalho in 2021, claimed HP misrepresented the pricing of products sold on its site. Customers who purchased certain PC models and peripherals may receive compensation pending court approval. Though HP is settling, the company has not admitted guilt. The suit argues that HP's practices mislead consumers and harm competition within the tech market.
"By using misleading strikethrough prices to artificially increase the perceived value of HP products, HP harms consumers by inducing them to pay more for its products and make purchases they would not have otherwise made."
"HP's strikethrough prices also harm competition by giving HP an unfair advantage over other computer manufacturers that do not engage in false reference pricing."
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