SAG-AFTRA Says Fortnite's Use of AI Instead of Actors Is Unfair
Briefly

SAG-AFTRA filed a complaint against Llama Productions, owned by Epic Games, for using AI to recreate James Earl Jones’ voice in Fortnite without negotiating with the union. They claim this violates labor laws, specifically the right to collectively bargain. While the union supports the control of digital replicas by members and acknowledges technological advancements, they criticize the abrupt replacement of human performers with AI technology. The complaint emphasizes the importance of negotiation and communication between employers and employees regarding such significant changes.
The union that represents U.S. actors, journalists and other artists has filed an Unfair Labor Practices complaint against the production company for the popular interactive video game, Fortnite.
SAG-AFTRA celebrates the right of our members to control the use of their digital replicas but opposes Llama Productions’ decision to replace human performers with A.I.”}],
SAG-AFTRA's complaint against Llama Productions is based on claims that the use of A.I. to recreate performances infringes on the rights of their members.
The complaint underlines the need for companies to communicate intentions and negotiate with unions before implementing changes that affect human labor.
Read at IPWatchdog.com | Patents & Intellectual Property Law
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