Smucker is going after Trader Joe's for selling an Uncrustables 'copycat'
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Smucker is going after Trader Joe's for selling an Uncrustables 'copycat'
"Packaged foods giant JM Smucker filed a lawsuit Monday with the US District Court of Northern Ohio alleging that grocery chain Trader Joe's has unfairly infringed on its rights with a crustless peanut butter and jelly sandwich. Trader Joe's "launched an obvious copycat" of Smucker's Uncrustables, Smucker lawyers say in the filings. They highlight the similarities between the two products' crimped edges and a specific shade of blue in the packaging that Smucker has trademarked in relation to these snacks."
"Both products are circular ravioli-style sandwiches that are individually wrapped and frozen. Their design allows them to thaw for eating a few hours after being pulled from the freezer. In its filing, Smucker says Uncrustables has grown to become a nearly $1 billion brand, with more than 1.5 billion sandwiches made a year across three US facilities. In addition to its favored status among grade schoolers, the brand is heavily consumed by players in the National Football League."
JM Smucker filed a lawsuit in the US District Court of Northern Ohio alleging that Trader Joe's sold a crustless peanut butter and jelly sandwich that infringes on Uncrustables design rights. The complaint points to similarities such as a crimped edge and a trademarked shade of blue on the packaging. Both products are circular, ravioli-style sandwiches that are individually wrapped, frozen, and designed to thaw for eating after removal from the freezer. Smucker reports Uncrustables is nearly a $1 billion brand with over 1.5 billion sandwiches produced annually, and notes consumer confusion evident on social media. A Smucker spokesperson emphasized protecting the unique trademarked design and preventing consumer confusion; Trader Joe's did not respond.
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