Labubu, a plush toy inspired by Nordic folklore, has sparked a global buying frenzy particularly across Asia. Created by Chinese toymaker Pop Mart, these collectible toys feature unique designs with toothy smiles and large ears, leading to immense popularity. Labubus are sold in mystery 'blind boxes', adding excitement for buyers. With sales hitting 3 billion yuan in the previous year, Labubu's cult status is bolstered by celebrity fans, notably Lisa from Blackpink. Kasing Lung's illustration blends influences from his Hong Kong roots and Dutch upbringing, crafting a whimsical universe that resonates globally.
Labubu, a "kind of ugly" plush toy by Pop Mart, has ignited a global buying frenzy, especially in Asia, reflecting a new trend in collectibles.
Pop Mart, maker of Labubu, reported sales of 3 billion yuan last year, showcasing the toy's rapid rise in popularity and demand.
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