"The visuals were created in collaboration with renowned photographer Daniel Sannwald, who used Ohtani in a larger-than-life form. The various images have Ohtani wearing Beats products, including the Beats Studio Pro, Powerbeats Pro 2 and Powerbeats Fit. "Los Angeles is a city of energy, culture, and ambition," Ohtani said in a statement. "Wearing Beats and seeing myself rise above the skyline feels symbolic of the connection I have with this city and our fans. We rise high together.""
"He's positioned at the Santa Monica Pier, Dodger Stadium, beachside and the Hollywood sign that appropriately was modified to read "SHOTIME." The new Beats campaign comes as Ohtani is preparing to embark on his third season with the Dodgers. His first two years with the team have wielded remarkable success in the form of back-to-back World Series titles and consecutive National League MVP Awards."
"Ohtani previously starred alongside LeBron James and Lionel Messi in a Beats commercial for the release of the brand's new Powerbeats Pro 2 headphones. The campaign was titled "Listen to Your Heart" and narrated by hip-hop icon RZA. The commercial highlights Powerbeats Pro 2 along with the connection between passion, performance and heart."
Beats by Dr. Dre unveiled a marketing campaign starring Los Angeles Dodgers superstar Shohei Ohtani photographed by Daniel Sannwald in larger-than-life imagery. The visuals show Ohtani wearing Beats Studio Pro, Powerbeats Pro 2 and Powerbeats Fit at landmarks including the Santa Monica Pier, Dodger Stadium, beaches and a Hollywood sign altered to read "SHOTIME." The campaign coincides with Ohtani entering his third season with the Dodgers after back-to-back World Series titles and consecutive National League MVP awards. Ohtani previously appeared with LeBron James and Lionel Messi in a Powerbeats Pro 2 commercial titled "Listen to Your Heart."
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