In his reflections on UCLA basketball, John Wooden noted that during his early coaching years, student leaders managed the athletic program. This student-centric model changed in 1960 due to a scandal, leading to direct university control. This shift significantly affected financial aspects, as profits from athletics previously supported the bookstore and cafeteria. The decision to allow the bookstore to manage licensing rights for UCLA merchandise illustrates long-lasting effects from this transition, defining the current structure of university athletics and campus operations.
The decision was made to give the bookstore control over the logo rights for UCLA merchandise, a legacy arrangement persisting for 65 years.
Prior to 1960, UCLA's student body had significant control of campus operations, including athletics, resulting in paychecks signed by student leaders.
Collection
[
|
...
]