"Pico Rivera Plaza was the city's first major shopping center, built after the local Redevelopment Agency bought and razed a ragtag collection of small businesses and homes on a 23-acre patch of land at the corner of Whittier and Rosemead boulevards. It marked the beginning of this small city's efforts to spruce up a commercial area described by local officials as "junk" and "dismal.""
""It's been a proven success for the Redevelopment Agency and has stimulated further retail development along Whittier Boulevard," said David A. Caretto, Pico Rivera's assistant city manager. Owned by Northwestern Mutual Life Insurance Co., Pico Rivera Plaza is a neatly maintained outdoor complex of red tile roofs and rough stucco."
"It is an unpretentious neighborhood center catering to local residents, who have an estimated average household income of $34,500. There is the usual assortment of inexpensive chain stores such as Montgomery Ward and Thom McAn Shoe, along with small, independently owned places such as a Mexican restaurant and a video shop."
Pico Rivera Plaza represents the city's first major shopping center, developed after the Redevelopment Agency acquired and demolished a collection of small businesses and homes on a 23-acre site. The project successfully transformed what local officials described as a "junk" and "dismal" commercial area. Owned by Northwestern Mutual Life Insurance Co., the neatly maintained outdoor complex features red tile roofs, rough stucco, and a landscaped plaza with a brick stage for community events. The center caters to local residents with average household income of $34,500, offering a mix of inexpensive chain stores and independently owned businesses. Despite nearby competition from Crossroads Plaza, city officials confirm the different store mix has not negatively impacted sales at the original shopping center.
Read at Los Angeles Times
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