"Backed by creators including Under The Desk News, Rose Montoya, Pattie Gonia, Isaias Hernandez, Blair Imani, Jesse Sullivan, and Chella Man, All Rise blends grassroots donor outreach with emotional storytelling. It marks Lambda Legal's largest digital awareness push to date and a call for unity and urgency from a group describing itself as the LGBTQ+ community's "last line of defense.""
"But in the second term of the Trump administration, which has banned gender-affirming care for trans minors, restricted diversity programs, and barred transgender people from military service, the group's work has become existential. "This is a break-the-glass moment," Kevin Jennings, Lambda Legal's CEO, told The Advocate in an interview. "Everybody needs to throw everything at this right now. Their agenda is nothing less than the destruction of our democracy as we've known it.""
Lambda Legal launched the All Rise national campaign to shift its fundraising and advocacy efforts into the digital realm. The campaign uses short- and long-form videos, paid digital ads, and a coordinated influencer blitz during LGBTQ+ History Month to sustain legal defense work. The effort aims to keep Lambda Legal attorneys in courtrooms nationwide as policy moves by the federal administration challenge LGBTQ+ rights. The campaign unites creators and grassroots donor outreach with emotional storytelling and represents the organization’s largest digital awareness push to date as lawmakers introduce thousands of anti-LGBTQ+ bills.
Read at Advocate.com
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