"This year, The Rainbow Projectisn't just important - it's essential. "We're watching LGBTQ+ stories quietly disappear from children's content, and that loss has real impact on young viewers. "Our mission is to safeguard visibility, belonging, and truth in the stories that shape kids' lives. No child should ever have their story erased."
"'pushed queer narratives through or around the studio system'."
""sexualising children""
The Rainbow Project launched in 2024 with its inaugural Velma Awards and created an archive to chronicle and celebrate LGBTQ+ representation in children's media. The archive houses video and audio content and written first-person accounts by creators describing how they made projects and 'pushed queer narratives through or around the studio system'. Current submissions include Shea Fontana and Scott Kreamer. Co-founder Kristi Reed emphasized that LGBTQ+ stories are disappearing from children's content and cited the archive's mission to safeguard visibility, belonging, and truth so no child has their story erased. The launch responds to cuts and right-wing attacks that label queer presence as 'sexualising children.'
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