"More than 50 years ago, Larry Hoffman, 95, and attorneys Mel Greenberg and Robert Traurig were inspired over a deli lunch to create a new firm, and in 1967, the trio founded Greenberg Traurig Hoffman. After serving as founding chairman and CEO, Hoffman decided to remove his surname from the firm's name. Senior chairman Cesar L. Alvarez, one of Hoffman's mentees, notes in the American Lawyer that it was because Hoffman was "[n]onegotistical with the firm's best interest at heart.""
"Hoffman, a graduate of the University of Miami School of Law, oversaw the firm's expansion from Florida to major markets across the East Coast, from New York to Washington, D.C. Under his leadership and as the "architect of the blueprint for growth," Greenberg Traurig - currently ranked at No. 16 on the Am Law 100 - became one of the fastest-growing Biglaw firms. Thanks to Hoffman's vision, the firm has expanded globally, with more than 2,850 lawyers spread across 49 offices on four continents."
""Larry was an incredible businessman and an even better partner and friend," said Brian Duffy, CEO of Greenberg Traurig. "When Larry believed in you, it gave you the confidence to believe in yourself. He did so many things the right way and always for the right reasons. His passing is a reminder to the entire GT Family of what we owe to the man and his legacy.""
Larry Hoffman, 95, co-founded Greenberg Traurig Hoffman in 1967 with Mel Greenberg and Robert Traurig after a deli lunch and served as founding chairman and CEO before removing his surname from the firm's name to prioritize the firm. Senior chairman Cesar L. Alvarez described Hoffman as "[n]onegotistical with the firm's best interest at heart." A University of Miami School of Law graduate, Hoffman oversaw expansion from Florida to major East Coast markets and architected nationwide and global growth. Greenberg Traurig grew to more than 2,850 lawyers in 49 offices across four continents and ranks No. 16 on the Am Law 100. Firm leaders highlighted his business acumen, mentorship, and lasting legacy.
Read at Above the Law
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