A recent Pew Research Center analysis reveals that 43% of top social media influencers now have accounts on Bluesky, a significant shift largely seen among left-leaning users (69%). In contrast, only 15% of conservative influencers joined the platform. This trend reflects the political divide in social media engagement, although most left-leaning influencers (87%) continue to be active on X (formerly Twitter) and generally post more frequently there. Notably, Bluesky is experiencing increased engagement, with posting activity among influencers rising from 54% to 66% within three months.
The analysis shows 43% of top influencers now have accounts on Bluesky, with a significant divide between left-leaning (69%) and conservative influencers (15%).
Despite the migration to Bluesky, 87% of left-leaning influencers maintain their presence on X, indicating that reaching a diverse audience remains a priority.
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