Chelsea FC has partnered with British jewellery brand D.LOUISE, marking the club's first official jewellery collaboration in a significant move to celebrate female strength and resilience. Founded by Olivia Jenkins in memory of her mother, D.LOUISE designs jewellery that embodies durability suitable for various daily activities. As part of the partnership, Chelsea players will don the brand's jewellery on match days, and exclusive co-branded pieces will be available for fans next season. The collaboration echoes a shared commitment to empowerment, heart, and celebrating women's achievements.
Chelsea FC has made history by partnering with D.LOUISE as their first official jewellery partner, celebrating women's strength and resilience through stylish, durable designs.
Giulia Mazzia expresses excitement about D.LOUISE's alignment with Chelsea Women's team spirit, highlighting shared values of pride, heart, and the celebration of women.
Founder Olivia Jenkins discusses the personal significance of the Chelsea partnership, emphasizing that D.LOUISE transforms personal loss into meaningful jewellery, reflecting resilience.
Olivia Jenkins highlights the partnership as a powerful story of strength, emphasizing that their jewellery symbolizes resilience in facing life’s challenges.
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