The tragic shooting on April 22, resulting in the deaths of 26 tourists in Kashmir, not only devastated families but escalated tensions between India and Pakistan. Real Kashmir FC (RKFC) aimed to reshape the region's image, but this incident threatens to divert public interest and investment away from the club. Owner Arshad Shawl expressed that the tragedy sets back their progress by making Kashmir less appealing for tourists and businesses, which are vital for the club's growth. Kashmir's history of conflict has long hindered the region's potential, particularly among its youth, who have sought hope through football amid ongoing turmoil.
"April 22 is the most unfortunate and tragic incident that could have happened. It sets us back because when you have millions of tourists coming in, it becomes a bigger and better market for brands, products and services."
"This is a story where Kashmir was being under militancy for as long as 30-35 years and we were literally cut off from the whole world in many forms."
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