"The idea of it just excites me so much. I want the place to be pumping. I want it to be an event when people come here. I want do the unthinkable and get to the Premier League. Everyone here is hard-working and I want to be the man who affects things on the pitch as well as off the pitch."
"A celebrity has now purchased shares in English clubs at a rate of one per year since 2020, excluding 2021. So why exactly are celebrities buying stakes in English football clubs, what is in it for the teams and what do the fans think?"
"For clubs like Dagenham, playing in the National League South after reaching as high as League One in the 2010-11 season, the appeal of celebrity investment is the powerful combination of enormous wealth and popularity."
KSI, a YouTuber and entrepreneur, has purchased a 20% stake in Dagenham & Redbridge, joining a growing trend of celebrities investing in lower-league English football clubs. Other notable celebrity investors include Snoop Dogg at Swansea City, Tom Brady at Birmingham City, and Ryan Reynolds and Rob McElhenney at Wrexham. KSI aims to elevate the club to the Premier League while improving both on-pitch performance and fan experience. Since 2020, celebrities have purchased shares in English clubs at a rate of approximately one per year. For clubs like Dagenham, which has declined from League One to the National League South, celebrity investment offers access to substantial wealth and widespread popularity that can drive growth and transformation.
Read at www.bbc.com
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