
"Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it's going to be very special."
"The expansive 21,000 sq ft shop, spread across two floors within The Ribbon development at 134-140 Oxford Street, will become the UK's second official Harry Potter retail destination, complementing the existing King's Cross site. Designers aim to transform the interior into a wizarding emporium, celebrating beloved locations from the books and films."
Warner Bros announced a new Harry Potter flagship store opening on Oxford Street in London this autumn. The 21,000 square foot retail space spans two floors within The Ribbon development at 134-140 Oxford Street, making it the UK's second official Harry Potter retail destination alongside the existing King's Cross location. The store's interior design transforms the space into a wizarding emporium celebrating iconic locations from the books and films. The venue will feature interactive activities, photo opportunities, and exclusive merchandise. Warner Bros senior vice president Karl Durrant emphasized the store's significance as a must-see attraction for fans and visitors, highlighting how Harry Potter's British storytelling roots make London an ideal location for this immersive retail experience.
Read at www.independent.co.uk
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