Photo London is set to move from its established location at Somerset House to the newly renovated Olympia in west London in 2024. The decision for this relocation stems from requests by galleries and collectors seeking a more flexible exhibition space. The new venue, which has undergone a £1.3 billion redevelopment, will enhance the visitor experience with better sightlines and increased capacity for events. This move is aimed at improving competition with Paris Photo, another prominent photography fair.
Photo London's organisers say the decision to move is a response to participating galleries and collectors, who have pushed for a more flexible, cohesive environment in which to show work.
Olympia, located in Kensington, was designed by the architect Henry Edward Coe as a purpose-built exhibition centre, intended to host international trade shows and cultural events.
Michael Benson, the co-founder of Photo London, describes the relocation as "a thrillingly adventurous reimagining" of Photo London's future.
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