"Plans have been drawn up for a 10-storey entertainment complex in the central London plaza. Four of those storeys would be covered by LED screens on rotating panels, displaying ads as well as arts and cultural content."
"Soho Estates is a property group that has been buying up buildings in Leicester Square since the 1990s, including the Burger King on the corner of Bear Street. Eight of those buildings will be incorporated into the enormous entertainment hub it has planned."
"Leicester Square is visited by millions of people every year. It's a world stage for red-carpet premieres, culture, and entertainment. It deserves a building that matches its status and feels like the curtain rising on the next chapter."
A 10-storey entertainment complex is proposed for Leicester Square, featuring LED screens on four floors. The screens will display ads and cultural content, with controlled brightness and operating hours. Soho Estates, the developer, has acquired multiple buildings in the area since the 1990s. The complex will include a food court, rooftop restaurant, and new shop fronts, accommodating up to 600 visitors. CEO Fawn James emphasizes Leicester Square's significance as a cultural hub deserving of a landmark building.
Read at Time Out London
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