The UK's agritourism sector is undergoing significant growth, fueled by changing consumer desires for authentic rural experiences. The recent staycation trend has driven a surge in interest for farm stays, with expectations of the market reaching £685 million by 2030. Working farms are transforming spaces to accommodate guests, offering a more luxurious experience while still being connected to agriculture. This transformation reflects a collective yearning for a simpler lifestyle, allowing visitors to engage with the land and farming practices authentically, as seen in examples like Louma and Fowlescombe farm.
We're finding that people enjoy being part of a working thing, even if only for a night or two, guests can come and connect to the farm.
The UK's agritourism market is expected to be worth around £685 million by 2030, with growth projections of 13.8 per cent a year for the next five years.
Whether in response to people hankering for a simpler life or a desire to adapt after recent changes, smallholdings are transforming barns into suites.
This new breed of rural retreat allows guests to slip into country life intuitively, joining teams on daily livestock rounds and learning about sustainable practices.
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