"Defected Records launched a series of livestreams on Facebook to keep the dance music community connected during the pandemic, starting with a 12-hour live event featuring world-class DJs."
"The virtual festival was promoted through a robust ad campaign that included fun short-form video ads, encouraging house music fans to subscribe for notifications about the event."
"The campaign successfully increased brand awareness by 8.1 points, demonstrating the effectiveness of targeted video ads in engaging audiences during challenging times."
Defected Records, a prominent UK dance music label, faced challenges due to the COVID-19 pandemic and aimed to boost brand awareness. They launched a virtual festival on Facebook Live, featuring a 12-hour livestream with top DJs. To promote the event, they implemented a media campaign using short video ads that encouraged fans to subscribe for notifications. The campaign ran for four days before the event and continued post-event to maintain engagement, successfully increasing brand awareness by 8.1 points.
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