"From dawn to dusk Muslims fast from food and distraction, with sunset being an energy-shifting moment. Programming this pause into one of the fashion industry's most tightly scheduled weeks was deliberate. As soon as I found out that fashion week would fall [now], I had to incorporate it. This collection was built around the themes of Ramadan."
"Asker turned the British Fashion Council's NewGen space into a majlis, or Arab living room. Guests sat on floor cushions inspired by Asker's grandmother's lounge, where, in Yemeni households, meals are shared communally on the floor. For this reason, Asker says guests and staff sitting together in this arrangement was the best way to break fast together."
"Halfway through the showcase, the instrumental Arab soundtrack lowered, lights dimmed and dates and cans of water were passed around in woven baskets. Sudanese-Australian writer Yassmin Abdel-Magied addressed the room, reading Mary Oliver's poem The Sun, followed by a supplication to mark the breaking of the fast."
Kazna Asker, a 29-year-old British-Yemeni designer, made history by integrating Ramadan observance into London Fashion Week. Her presentation, titled Hour of the Sunset, deliberately paused at sunset to allow models, interns, staff, and guests to share iftar together. Asker transformed the British Fashion Council's NewGen space into a majlis, an Arab living room inspired by her grandmother's Yemeni home, with guests seated on floor cushions. During the pause, lights dimmed, dates and water were distributed, and writer Yassmin Abdel-Magied read Mary Oliver's poem before a supplication marked the fast-breaking. The iftar menu featured Iraqi dishes and Palestinian dates, creating a communal celebration that honored both fashion and Islamic tradition.
#ramadan-and-fashion #cultural-integration #london-fashion-week #iftar-celebration #british-yemeni-design
Read at www.theguardian.com
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