Lauren Ruth Ward is redefining the concert experience with her new album "Medicine" and an atypical tour. Focusing on authenticity, she aims to connect deeply with her audience, choosing unconventional venues like living rooms and yoga studios over traditional large-scale settings. Collaborating with Undertow Touring, her approach features intimate gatherings with fairly priced tickets directly benefiting the artist. Ward's process emphasizes creating from a place of truth and spirituality, challenging the industry's tendency to prioritize commercial success over genuine expression. Her defiant stance serves as an inspiration in an often rigid music industry.
Ward's commitment to staying soul-aligned, even when it contradicts industry formulas, isn't just admirable; it's necessary. "I've seen what's behind the curtain, and I'm going to let it fuel my creativity, not water it down."
In a climate where service fees often eclipse the cost of the show, Ward opts for real connection over corporate models. Expect intimate shows with 40-60 passionate humans.
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